The Labrador Market?
In the earlier days when technologies was much less advance, 2 competing shoes company each sent one of their salesman to a civilization at the far corner of the world to conduct a study for the potential market of his shoes.
After months of audacious journey over the treacherous high seas, the duo finally arrived. Upon stepping off their ship and seeing the people, both of them decided to sail back immediately.
Reaching back their advanced culture after a few more months on the seas, they were greeted by their respective managers at the harbour, anticipating for favourable reports.
The salesman from the first company walked down the ship directly to his manager. With a disappointed tone of voice, he said: "Forget it, there is no market for our shoes, everyone is walking barefooted!"....
At this moment, the salesman from the second company was seen running towards his manager. Apparently, he was extremely excited. When he reached his manager,panting, he said:" Quick, send 2000 pairs of shoes to the far-away land! It is a big market! Everyone is walking barefooted!"....
I was reminded of the above story during the meeting with Toddycats project manager today.
As the newly appointed so-said Project Manager of Labrador, my first agenda was to introduce the public to the intertidal habitat of Labrador. Hence, assuming that everyone in the meeting have been to Labrador, after all it is a naturalist group, I proceed to do my presentation based on that understanding.
A few sentence into what I was supposed to say, Mr Siva decided to ask the group for a show of hand who has not been to Labrador Park. To my astonishment, 50% raised their hands! That's incredulous, ain't we a naturalist society, and Labrador is one of the only 4 Nature Reserve in Singapore? And if this group of people have never been to Labrador before, won't it be worst for the general masses in Singapore(other than those living near there). I was seriously caught off-guard.
To make matter worst, another person asked, where's Labrador Park? Bull eye! Disappointed. I felt like the first salesman, seeing that there is no potential for that place...
Sad sad sad..... .....
Wait a moment, suddenly, this thought came to my mind --- in actual fact, I have struck GOLD!!! If not many people have been to this place before, chances of positive response will be much higher because its something new for them. First time experiences are usually more exciting for people.. Wow... Like the second salesman, I have actually inherited a massive market to promote nature to the general masses of Singapore....
Note: for those who do not know about Labrador park, information can be found at the Nparks website.
To find out more on rocky shore habitat at Labrador visit:
Labrador Park blog
wildsingapore website (occassionally also features blog entries on Labrador)
Alternatively, can also join guided walks. Interested parties can contact me at: justinsng@yahoo.com
After months of audacious journey over the treacherous high seas, the duo finally arrived. Upon stepping off their ship and seeing the people, both of them decided to sail back immediately.
Reaching back their advanced culture after a few more months on the seas, they were greeted by their respective managers at the harbour, anticipating for favourable reports.
The salesman from the first company walked down the ship directly to his manager. With a disappointed tone of voice, he said: "Forget it, there is no market for our shoes, everyone is walking barefooted!"....
At this moment, the salesman from the second company was seen running towards his manager. Apparently, he was extremely excited. When he reached his manager,panting, he said:" Quick, send 2000 pairs of shoes to the far-away land! It is a big market! Everyone is walking barefooted!"....
I was reminded of the above story during the meeting with Toddycats project manager today.
As the newly appointed so-said Project Manager of Labrador, my first agenda was to introduce the public to the intertidal habitat of Labrador. Hence, assuming that everyone in the meeting have been to Labrador, after all it is a naturalist group, I proceed to do my presentation based on that understanding.
A few sentence into what I was supposed to say, Mr Siva decided to ask the group for a show of hand who has not been to Labrador Park. To my astonishment, 50% raised their hands! That's incredulous, ain't we a naturalist society, and Labrador is one of the only 4 Nature Reserve in Singapore? And if this group of people have never been to Labrador before, won't it be worst for the general masses in Singapore(other than those living near there). I was seriously caught off-guard.
To make matter worst, another person asked, where's Labrador Park? Bull eye! Disappointed. I felt like the first salesman, seeing that there is no potential for that place...
Sad sad sad..... .....
Wait a moment, suddenly, this thought came to my mind --- in actual fact, I have struck GOLD!!! If not many people have been to this place before, chances of positive response will be much higher because its something new for them. First time experiences are usually more exciting for people.. Wow... Like the second salesman, I have actually inherited a massive market to promote nature to the general masses of Singapore....
Note: for those who do not know about Labrador park, information can be found at the Nparks website.
To find out more on rocky shore habitat at Labrador visit:
Labrador Park blog
wildsingapore website (occassionally also features blog entries on Labrador)
Alternatively, can also join guided walks. Interested parties can contact me at: justinsng@yahoo.com
posted by Justin Sng at 12:18 AM
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